The arrival of Microsoft into the world of the tablets with the presentation of the “Surface” that accompanies the software Windows 8, is giving a lot of talk in the world of technology and technological fields.Some experts say the company is cannibalizing its own market of sale software since Microsoft programs are used by other manufacturers of tablets could resent his abrupt entry into an industry, where Microsoft would have significant advantages in power adjust the price of their licenses.
Others see it as a smart offensive aimed to convert the Surface in the main competitor of Apple iPhone. Several experts say about what is behind the strategic shift from the software giant, which until this time had shown no interest in breaking into the field of laptops.Microsoft has more than 90% of the desktop market, compared with 6% of Apple. But in the laptop world, the roles are exactly reversed. Microsoft only covers a fraction of the mobile market, while Apple and Google continue to grow in this expanding sectorIt is expected that the number of mobile Internet users exceed that of desktop computer users in early 2014, as reported by the technology firm ComScore.Microsoft got the message by entering a line of portable Surface, facing the overall control strategy Apple product.
The arrival of Microsoft into the world of the tablets with the presentation of the “Surface” that accompanies the software Windows 8, is giving a lot of talk in the world of technology and technological fields.Some experts say the company is cannibalizing its own market of sale software since Microsoft programs are used by other manufacturers of tablets could resent his abrupt entry into an industry, where Microsoft would have significant advantages in power adjust the price of their licenses.
Others see it as a smart offensive aimed to convert the Surface in the main competitor of Apple iPhone. Several experts say about what is behind the strategic shift from the software giant, which until this time had shown no interest in breaking into the field of laptops.Microsoft has more than 90% of the desktop market, compared with 6% of Apple. But in the laptop world, the roles are exactly reversed. Microsoft only covers a fraction of the mobile market, while Apple and Google continue to grow in this expanding sectorIt is expected that the number of mobile Internet users exceed that of desktop computer users in early 2014, as reported by the technology firm ComScore.Microsoft got the message by entering a line of portable Surface, facing the overall control strategy Apple product.
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